A long time has gone by since children were polishing shoes in the streets to earn a bit of money. Indeed, long ago, like the trade in "Sciuscià", the memorable Oscar winning film by director Vittorio De Sica. A humble trade, perhaps, but one which hides art and poetry. Today, in 21st Century Rome, near Piazza del Parlamento, the passion for this trade is found in my hands and I proudly shine shoes every day in my shop. I chose that which belongs to the past, wanting to recount an important page in our history. After all, the trade is simply that, but in today’s "Sciuscià", I added "Chic" to my shop's sign.
My passion for shoes has urged me to continuously buy new ones and dedicate great care to them. Well then, I thought: "Why not do it for others as well?" And so it was. "A brilliant idea!" I’ve been told, which over the years allowed me to acquire a vast number of customers. Both common people and personalities: tourists, browsers, those passing through Rome for work and those who live in my city. There are numerous VIPs among the names of those who have passed by my shop.
A cosy parlour, where you’ll be enveloped by the strong odour of the polish and creams I prepare. Where, among brushes, shoe shelves, vintage photos and old craft tools, you can relax and inevitably exchange small confidences. The showcase is covered with newspapers, articles that talk about me and my work. One thing I have come to learn, there are differences between men and women even in this field. I have no doubt, "Men take care of their shoes, women don’t!" Women aren’t a good example; they break them and throw them away. Men, on the other hand, enjoy the pleasure of having shoes that are constantly used but also looked after, because they know, "It's the shoes that make the attire and not the other way around!" I'm happy with my business and if I may say: ..."It’s a step in the right direction!!!”
"Today, in 21st Century Rome, near Piazza del Parlamento, the passion for this trade is found in my hands and I proudly shine shoes every day in my shop."
What we do in London
Shoe polishing service at your place of work
Shoe polishing service at Hotels.
Shoe polishing service for conferences, inaugurations
and private parties.
Shoe polishing service at your Club
Shoe polishing service at selected Barber Shop
The cost of the above mentioned services is to be agreed upon according to needs.
Shoe polishing service at your home and supply of shoe care products.
Shoe polishing service at your store for special events and/or customer assistance.
Londra +44 (0) 7405524726
Via in Lucina
Via Emilia (ex sede)
"After all, the trade is simply that, but in today’s "Sciuscià", I added "Chic" to my shop's sign."
- Newly purchased shoes should be polished.
- Never wear the same pair of shoes for more than a day
- Place cedar wood shoe trees inside your shoes
- When putting on a pair of shoes, always use a shoehorn
- If you do not wear them for a certain period, apply a layer of polish then place them in their closed bag
- Stow your shoes away from light sources, moisture and heat
- Footwear also requires regular health treatments
- Should they get wet, they should be dried naturally away from the sun or from heat sources. Ideally, absorbing paper should be placed inside and the shoe placed on its side
- Polish your shoes before putting them away for the next season
- Never use products that are unsuitable for treating leather
The butler knot
"A cosy parlour, where you’ll be enveloped by the strong odour of the polish and creams"
You can ask for one or more home-based services by filling in this form. Simply specify the required services in the "Message" field and you will be contacted as soon as possible.
I'm happy with my business and if I may say: ..."It’s a step in the right direction!!!"
The long experience acquired by Sciuscià Chic is now made available to other entrepreneurs who would like to start their own shoe-polishing business, while taking advantage of our know-how and our image which is recognized at a national-level. Of course, we will provide the necessary technical training, the agreements with the suppliers and the furnishings that reflect our image.